Identity
For a major thought leadership initiative, the key element of its identity began as a graphite graffito on my pad. Never underestimate the potential of the doodle.
![Identity detail 1](/images/projects/project-identity-contentpage-1.jpg)
![Identity detail 2](/images/projects/project-identity-contentpage-2.jpg)
![Identity detail 3](/images/projects/project-identity-contentpage-3.jpg)
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For a major thought leadership initiative, the key element of its identity began as a graphite graffito on my pad. Never underestimate the potential of the doodle.